Luméa Skincare

A premium skincare shop that explains the science, helps people find the right products, and makes buying feel safe.

My role: Sole Product Designer and UX Strategist
Year: 2026
Industry: Beauty, skincare, e-commerce
Platform: E-commerce website
Tools: Figma
Pages: 10+, from discovery to purchase

Luméa homepage, a product page and the skin quiz

10+Pages designed, from the homepage to checkout-ready product pages

7Screens in the AI skin quiz, from photo upload to suggestions

3Ways to shop: by ingredient, by bestseller, or by skin diagnosis

Overview

Luméa makes science-backed skincare for sensitive and melanin-rich skin. It needed an online shop that felt premium, taught people what is in each product, and turned interest into confident purchases.

The problem

Too much to say at once

Ingredient education, product marketing, reviews and shopping all had to share one site without overwhelming visitors.

The goal

Trust, then purchase

Help customers understand why a product works for their skin, find it quickly, and buy without second-guessing.

The deliverable

A complete shop

Product discovery, ingredient-based shopping, an AI skin consultation, product pages, reviews and video content.

My role

I was the only designer, from research to the final screens, and I set up the design system.

UX research
Information architecture
UI design
E-commerce journeys
Design system
Responsive design

StructuredThe information architecture and the journey from first visit to purchase.
DesignedEvery page: home, shop, product pages, the skin diagnostic and about.
SystemisedColours, a type scale and reusable components so new pages stay consistent.

Key decisions

Shop by ingredient, not just by product

What I chose: An ingredient row on the homepage (shea butter, cocoa butter, mango butter, vitamin C) next to the bestsellers.
Why: Luméa’s promise is science. Letting people start from ingredients they already trust makes that promise easy to act on.

Homepage section: shop by ingredients and shop bestsellers

A skin quiz that feels like 60 seconds

What I chose: Three clear steps, upload a photo, answer a short quiz, get a routine, with one question per screen and a visible progress bar.
Why: Choosing skincare is personal and confusing. A short, guided flow turns “what should I buy?” into a recommendation.

Skin quiz: how much time do you have for skincare

Homepage hero with Get skin diagnostic button

Product pages that answer every doubt

What I chose: How to use, benefits, key ingredients with a full-ingredient pop-up, before and after results, reviews by skin type, and “complete your routine”.
Why: Each block answers a question buyers ask before paying, so they don’t leave the page to find it.